SALES — THE OTHER SIDE OF SERVICE™







Online and Classroom
Learning for Blended
Impact

Take advantage of the
efficiency of online
learning together with
the effectiveness of the
classroom experience in
this flexible and powerful
program. It was built to
accommodate both your
time-constraints and
your budget!
Influence, negotiation, change management training, Influence training, negotiation training, interpersonal training,
management training, supervisory skills training, supervisory skills, change management training, communication
training, positive power and Influence program, PPI, presentation skills training, meeting management training,  
interpersonal skills, training, business training, harvard, positive power and Influence, communication, change
management, management training, positive negotiation, negotiation skills, presentation skills, meeting management,
effective meetings, Influence without authority, situation management, train the trainer, customer service, conversation,
skill building, experiential training, experiential, interactive training
Influence, negotiation, change management training, Influence training, negotiation training, interpersonal training,
management training, supervisory skills training, supervisory skills, change management training, communication
training, positive power and Influence program, PPI, presentation skills training, meeting management training,  
interpersonal skills, training, business training, harvard, positive power and Influence, communication, change
management, management training, positive negotiation, negotiation skills, presentation skills, meeting management,
effective meetings, Influence without authority, situation management, train the trainer, customer service, conversation,
skill building, experiential training, experiential, interactive training, call center coaching, call center training, contact
center training, contact center coaching, telephone sales, e-mail communication, email communication, customer
service training, technical support training, field rep training, customer service for field reps, customer service for
technical support, getting to the heart of, getting to the heart of customer service, getting to the heart of technical
support, getting to the heart of email, the other side of service
Overview of SALES — THE OTHER SIDE OF SERVICE™

Are your reps making the most of their relationships with your
customers? Are your customers buying the appropriate products
for their needs? We've created a training program for service reps
that gives them an understanding of the service value of cross-
selling and up-selling skills. Sales — The Other Side of Service™
will provide your reps with the sales skills they need to fully service
the customer and increase your revenue stream. Take a closer
look at the following outline below  to see the topics we cover.


Benefits

Sales — The Other Side of Service™ teaches your employees the skills they need to add
value to their customer's personal or professional lives while increasing sales for the
company. They'll leave the class with a new attitude toward selling, and the skills needed to
be successful in cross-selling, up-selling, and overcoming resistance.


Audience

• Customer service representatives
• Inside sales/order desk representatives
• Technical support representatives  


Program Topics

Bringing Value to Customers
.        •        Understanding how combining sales and service is the best way to serve  
customers
.        •        Bringing value to customers through cross-selling and up-selling
.        •        Matching features and benefits to customer needs

Adding Value Through Cross-Selling
.        •        Identifying the three types of cross-selling
.        •        Understanding why people buy
.        •        Listening for cross-selling opportunities
.        •        Seeing cross-selling opportunities in the customer’s record
.        •        Creating new opportunities for cross-selling
.        •        Bridging to the offer
.        •        Questioning to grab interest
.        •        Introducing benefits
.        •        Gaining commitment

Adding Value Through Up-Selling
.        •        Increasing the quantity of the customer’s order
.        •        Upgrading the product the customer ordered
.        •        Understanding when to up-sell
.        •        Questioning to determine customer needs
.        •        Introducing benefits
.        •        Gaining commitment

Overcoming Resistance
.        •        Understanding why customers resist
.        •        Learning when to overcome resistance
.        •        Handling customer resistance
.        •        Clearing up misunderstandings
.        •        Dealing with drawbacks
.        •        Overcoming stalls

Each unit contains custom exercises so participants can apply the skills learned to their own
job. The program also includes a Tips for Success job aid for use back at their desk, and one
week of on-the-job exercises to help participants put their newly learned skills into practice.  


    Delivery Options

    There are a variety of delivery options available:

  • Use our easy-to-follow workbook for self-paced training.
  • Deliver on location at your facility using an Impact-certified professional facilitator.
  • Attend Train the Trainer and deliver the program yourself.
  • Deliver the training yourself without attending Train the Trainer (recommenced for
    experienced trainers only).
  • Work directly with our training designers to customize a classroom or online program
    that is specific to your delivery needs.


Want more Information on this program? Phone us at 940-725-0057 or Email Us
Call Center Training that Works!
Sustain The Impact

Implement our
companion coaching
program
to insure that your
investment gets
results.
been Delivered in hundreds of
organizations including but
not limited to:

Compaq Computer Corp.
Credence Systems Corp.
Dell Computer Corp.
Gateway Computers
Siemens IT Services
IBM
Macromedia
Cellular One
Centennial Wireless
Motorola
Nortel Networks
U.S. West
Verizon
La Opinion (LA Times)
San Diego Tribune
The Columbus Dispatch
AXA Advisors Financial
Bank of America
Citizens First Saving Bank
Discover Financial Services
Federal Reserve Bank
Microsoft
Norwest Bank
The World Bank
U.S. Department of Treasury
J.P. Morgan Chase
GPU Energy
Shell Trading Gas and Power
UtiliCorp
Blue Cross and Blue Shield
Group Health Cooperative
Inland Empire Health Plan
L.A. Care Health Plan
Welch Allyn, Inc
Colgate